As a freshman, Craig joined the student newspaper where he became news editor. He later worked as a professional reporter before transitioning into marketing and communications. He pitched stories to news media, managed several publications and oversaw development of a content management system supporting an eNewsletter. Graduate studies provided greater understanding of brand management and the importance of strategic marketing plans to shifting customer perceptions. His current interest is social media.
In high school, Craig was a support technician for a dial-up Internet provider. In college, he studied software engineering, but found he preferred business analysis, so he switched majors to scientific and technical communications. His dual skills were useful as a security analyst for a pharmaceutical company. Graduate studies gave a perspective on the strategic applications of technology and a better understanding of database systems. His current interests are automated content creation and content management systems.
During cultural anthropology studies, Craig developed an interest in understanding personal interactions within virtual communities. This led to several participant observation projects and a trip to Iceland. His is currently studying price elasticity of video games to support his hypothesis that videogame distributers can't maximize profit because their products are too expensive for consumers. Craig is also interested in human-computer interaction and looks for ways to improve the user experience.
