About Craig

Craig grew up in Northeastern Pennsylvania. He attended MMI Preparatory School in Freeland, Pa. from 2000-03 and skipped his senior year to begin his studies at Drexel University in Philadelphia.

At Drexel, Craig earned a Bachelor of Science in Communications in 2008, concentrating on Scientific and Technical Communications and pursing additional studies in Cultural Anthropology and Software Engineering. In 2010, Craig graduated from Drexel again with a Master of Business Administration, concentrating in Management Information Systems and Marketing.

While at Drexel, he received the Anthony T. Caneris Senior Vice President Student Recognition Leadership Award in 2007 for his continued service to the university community as an editor of the school newspaper and an officer in student government.

Craig's strengths are split between marketing communications and information systems.

On the marketing communications side, he has managed several publications including a daily eNewsletter, a weekly student newspaper, a monthly print newsletter and a special newspaper pull-out section (as well as writing copy as needed). He has developed plans to leverage social media and developed processes to automate content publication. His brand management experience includes an evaluation of brand position of Drexel University as well as development of his personal brand (communicated through this site). His social media experience includes drafting communications strategies and developing content automation processes.

On the information systems side, Craig has experience planning and designing software systems through the development of a custom content management system for publishing a daily eNewsletter. He analyzed the manual production process and developed a proposal to streamline the publication by leveraging technology. At the time he wasn't the direct editor, so his proposal was translated into business requirements for the other users and functional requirements for the developers. He gained understanding of the software development life cycle through his studies in software engineering and experience as a security analyst for a pharmaceutical company.

Craig always welcomes new opportunities and is willing to relocate to anywhere in the world. However he wants challenges that leverage his wide-range of skills and an opportunity to unleash his full potential. He is open to full-time employment, contract work or consulting.

A personal note

This site is an exercise in brand management where I am marketing myself as a brand. Since it has become a common practice to "Google" people to learn more about them, I decided to take steps to exert control over the first few hits for my name. I also elected to segment my content, keeping this site for professional audiences and having a second site for my personal life. I don't mind if people flip between the two, however I want to maintain a distinct image, tone and style between the two.

Last Updated ( Saturday, 04 September 2010 04:13 )

Marketing Communications

As a freshman, Craig joined the student newspaper where he became news editor. He later worked as a professional reporter before transitioning into marketing and communications. He pitched stories to news media, managed several publications and oversaw development of a content management system supporting an eNewsletter.  Graduate studies provided greater understanding of brand management and the importance of strategic marketing plans to shifting customer perceptions. His current interest is social media.

Information Systems

In high school, Craig was a support technician for a dial-up Internet provider. In college, he studied software engineering, but found he preferred business analysis, so he switched majors to scientific and technical communications. His dual skills were useful as a security analyst for a pharmaceutical company. Graduate studies gave a perspective on the strategic applications of technology and a better understanding of database systems. His current interests are automated content creation and content management systems.

Academic Research

During cultural anthropology studies, Craig developed an interest in understanding personal interactions within virtual communities. This led to several participant observation projects and a trip to Iceland. His is currently studying price elasticity of video games to support his hypothesis that videogame distributers can't maximize profit because their products are too expensive for consumers. Craig is also interested in human-computer interaction and looks for ways to improve the user experience.